There are different aspects to a digital marketing strategy. They should work in unison for the strategy to work and help your business grow. From defining your objectives and budget to creating advertisements, it’s a long road ahead. In this article, we’ll take a look at the ‘execution’ or ‘implementation’ part of the process, assuming you already have your goals in place.
The Importance of Proper Digital Marketing Strategy Execution
Before you create your marketing strategy, it’s important you realize where your business stands against the competition. Only once you have clarity in that regard should you be even thinking about strategy implementation.
Irrespective of how solid your digital marketing strategy is, you are not going to benefit from the outcomes you envisaged if you cannot execute your plans. In fact, implementing marketing strategies could be one among the biggest and toughest challenges small companies encounter.
The following are things you could do to get started with strategy implementation.
Choose Marketing Channels
For your digital marketing, you should use multiple channels to get your message across. Also, learn the channels that would suit your cause better. For instance, if you’re a B2B company, you shouldn’t be considering B2C marketing channels.
You may promote your offerings on social media websites such as Facebook, LinkedIn, Twitter, and Pinterest. If you want your business to be at the top of online search results quickly or instantly, Google Ads would be ideal. While you’re at it, make sure email marketing is not ignored. Many companies overlook the power of emails without realizing it is quite a potent business development tool.
Set up Social Media Ads
Delve into social media promotion right after you have done all your research and set your goals. Irrespective of the platform you choose to advertise, make sure your advertisements are engaging enough to click with your target audience.
Start small or do not spend heavily right off the bat since you’ll be trying and testing different social media platforms during the initial stage. Once you gathered necessary knowledge about the ideal marketing platform and the target market, you may start spending a bit more generously.
Manage Your Profiles on Social Media
Social media advertising isn’t just about the actual advertisements but also how you manage and monitor your accounts on the platform. Reputation management and follower growth are two important things to consider. In other words, always focus on widening your follower-base as that would mean more potential customers. Your existing customers are good, but it’s not wise to rely on them alone, particularly in the long term.
To succeed with your digital marketing, a good reputation online is a must. Such reputation building doesn’t happen overnight. It happens over a considerable period, and entails interacting with your users on the platform and also engaging with aggrieved customers. Reaching out to users who found your business bad warrants courage. If you manage to muster that courage and reach out, those disgruntled customers would find you trustworthy.
Create an Email Marketing Plan
Email marketing, as aforementioned, shouldn’t be ignored since it blends in quite well with your campaign’s “social media” side of things. You may use social media for collecting emails that you may use for building a ‘lookalike user base’ for your campaign. You may also use emails for encouraging your business’ social media growth.
If you cannot find time for email correspondence, at least have certain automations in place. They could be set up to welcome users, send them a reminder if they abandoned their shopping cart, give them updates on their purchases, etc.
Set Up Remarketing
Remarketing should be used throughout your marketing campaign. It’s a tool that lets you capture sales you may have lost otherwise. In other words, if someone checks out your products on your website but buys nothing, you may target them with Google Ads, social media ads, or emails. The remarketing could entail enticing the customer with a coupon.
Remarketing emails could be sent when a customer abandons a cart. Big retail companies take remarketing very seriously and view it as some form of science. These companies don’t just stop with sending in purchase completion reminders but also, for instance, send emails to bring a customer’s attention to products that are similar to the items they were considering or left in the cart.