In business, the more customers/clients you attract, the higher your chances of making a decent profit through increased sales. However, it takes a lot of work to attract customers. You have to promote the business, products or services in a variety of ways to generate interest from the market. Fortunately, there are many ways to promote a business. They include:
1. Social Media Marketing
Once you have registered your business and found a suitable business premise, the first thing you should do is set up a social media account with all the major social networking sites. These business accounts should have your contact details, a brief description of your business, products/services offered and why customers should come to your business. Most social networking companies usually charge a small daily fee to have sponsored ads appear on the pages of customers who may be interested in the products or services on offer. Social media has become a powerful tool for marketing products, services and brands, and it’s incredibly cheap but effective, so be sure to effectively use social media to promote your business.
2. Websites & Blogs
Most consumers usually shop for products and services online. Whenever they need to buy something, they often search the internet to get information or to identify the best service providers or vendors in their city or neighborhood. Highly-rated businesses with a strong online presence usually attract the bulk of these online shoppers. By creating a website and blog for your business, therefore, you can significantly boost your chances of attracting more customers. Your website and blog should be designed by professionals. They should also be optimized to rank highly on search engines when consumers run a search on related keywords and phrases. The website and blog must also have useful information about the business as well as the products and services it offers. In addition to that, it should have articles giving consumers useful tips as well as others that explain why the business is the best option for consumers. There should also be a reviews and testimonials section to help potential customers/clients make informed decisions. The use of websites and blogs is an affordable way of promoting products, services and brands.
3. Design Amazing Business Cards
When attending meetings at the local chamber of commerce or business groups, you should have business cards in your pocket to hand out to interested parties. There is nothing as bad as talking to several people all of whom are interested in your business, but you cannot provide them with business cards. For this reason, you should make beautiful, but simple, business cards to give out whenever the opportunity arises.
4. Use Pay Per Click Advertising
This is a highly effective, but expensive way to market your business, products and services. After all, you have to pay for every click your ads get. Most PPC providers usually place ads on the search engine results page as well as on third party websites that contain related content. While the conversion rate of the leads/traffic is high, you will have to pay for every click, even those that fail to convert. Ideally, PPC marketing campaigns should be done for a short period, such as when launching the business or when running a sale.
5. Promotional Products
This is without a doubt the best way to promote your business. Promotional products are mainly used as a reward for customers for doing business with you. They also create awareness about the products and services you are offering. They can also motivate employees to be more productive and customers to do more business with you in the future. Examples of promotional products include; mouse pads, stickers and flash disks. You can also give out branded writing materials, such as pencils, pens and sharpies among others. Note books, phone cases, tote bags and branded umbrellas are also great examples of promotional products. Other common examples of promotional products include; printed t-shirts and caps, wristbands and branded shirts among others.