Technology Councils

Much have been said about SEO but one fact remains: if it is used correctly, the results are tremendous. Internet use has exploded in the last 10 years and has paved the way for more novel approaches for doing business. The use of search engine optimization has made it possible for companies to maximize their marketing campaigns, find their target market, and expedite turnovers. If you have yet to utilize the power of SEO, now is the time to harness it. We spoke to Jason Boyd from Evolve SEO Agency to find out 4 reasons why SEO is important for business:

4 Reasons Why SEO Is Important For Business

1. Website Traffic Comes from Organic Search Results.

Many business owners make the mistake of underestimating the kind of traffic that Google, Yahoo Search, DuckDuckGo, and Bing can bring. Organic search remains a key player in keeping traffic coming to your site. According to research, it represents at least 60% of your site’s total traffic. As the source of most of the traffic a site receives, it serves a business owner’s interest the most if he/she gives search engine results the attention it deserves. By far the biggest contributor of organic search results is Google but do not ignore what other search engines can offer.

Keep in mind that a strong SEO strategy will get you on the top list of search engine results. The most coveted real estate on a search engine results page is of course, the area above the fold of the first page. This area displays the top results of a search. People are more likely to click on the links in the top 3-5 search results than they would on links that appear after they scroll down. You can build a solid reputation that will get your website on the top results and the best way to do that is to use SEO.

2. SEO Helps You Attract Targeted Traffic.

With good SEO, you can design a marketing campaign that attracts the type of demographics that will find your products and services relevant. This specific slice of the market is far more likely to be willing to engage with your business, become interested in your products and services, and ultimately, convert. This is especially true if you are targeting a local market. Local SEO can make your marketing campaign more dynamic and relevant because of its specificity. It makes your ads and your website easier to find, making the gap between a search and a complete transaction significantly shorter.

3. Build Credibility.

Good SEO gets you noticed. Great SEO gets you respect. SEO helps build your reputation online, especially when you frequently appear high on search engine results. It takes time to develop trust and credibility in your target market but it is critical for getting your business off the ground and sustain its momentum.

Consumers want to know that they can rely on your business. One of the best ways to do this is to build an online reputation. After all, reputation can and will precede you, especially at a time when competition with other brands and companies is extremely tough. Getting your reputation on solid ground will help you create a better brand and a loyal following.

4. Get Promoted on Social Media.

Many people who run popular sites and blogs have the enviable position of being able to influence the buying behavior of their followers and subscribers. When they look for sites in a particular industry, more likely than not, they will use search engines to find the brands and companies relevant to their search.

If your website appears high on search engine results, it is more likely to receive attention from other website owners and people who perform generic searches. What’s great about this is that bloggers and website owners often use social media to promote what they find through searches. You can then enjoy exposure on Facebook, Twitter, Tumblr, Instagram, and Google+, among others simply as an extension of effective SEO.